01
Routine questions answered
Icarus handles order status, appointment details, simple policy questions, and follow-ups before they interrupt the owner.
SMB business operatorWhatsApp-first | Telegram | Discord | Slack
Icarus turns business messages into finished work.
Text Icarus from WhatsApp to follow up, pull connected files, summarize what changed, draft the next move, and ask before anything risky goes out.
Start with one workflow: missed leads, Google Drive reports, inventory checks, customer follow-up, or owner approvals. The first win is practical, measurable, and ready to expand once it saves time or recovers revenue.
24/7
Message coverage
WhatsApp, email, chat
4
Approval paths
Text or native buttons
1
Daily brief
Handled work and next actions
1st
Starter workflow
Launch small, expand fast
IC
Icarus Agent
owner lane online
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How can I improve our Friday boo
What Icarus Takes Off Your Plate
Fewer interruptions, faster follow-up, better decisions.
Icarus gives the business a trained operator lane. It answers the simple stuff, drafts the important stuff, and brings you the few decisions that actually need your judgment.
02
Risky moves held for approval
Refunds, discounts, reschedules, sensitive replies, and unusual requests wait for the owner approval path.
03
Revenue work drafted
Quiet leads, abandoned carts, reorder emails, and customer follow-ups are prepared while the team stays focused.
04
Daily decisions summarized
Every day closes with what was handled, what needs a decision, and where the next workflow can save time.
Where Icarus Finds Revenue
Catch missed money while the owner stays in control.
Most small-business revenue leaks through slow follow-up, forgotten carts, missed reorders, and conversations that needed a human yesterday. Icarus watches those lanes, drafts the next move, and asks before risky offers or commitments go out.
Missed leads
Booked fasterTurn slow replies into booked work.
Icarus replies fast, drafts follow-ups, and flags high-value prospects before they cool off.
Signals: Quote requests, booking gaps, quiet leads
Abandoned carts
Revenue recoveredRecover buyers who almost checked out.
Icarus drafts recovery messages and holds discount-sensitive actions for owner approval.
Signals: Cart events, product notes, offer rules
Repeat customers
Repeat ordersBring good customers back sooner.
Icarus surfaces rebooking, reorder, and win-back opportunities from the work already in your systems.
Signals: Past buyers, service dates, reorder windows
High-value requests
Owner controlEscalate the threads that can move money.
Wholesale leads, custom quotes, refund risks, and sensitive customer threads get owner attention before money is lost.
Signals: Wholesale, quotes, refunds, risky threads
Weekly revenue loop
Icarus gives the week a simple recovery rhythm.
The goal is not more dashboard work. The goal is to catch demand, draft the next message, keep the owner in control, and report what money moved.
Catch->
Draft->
Approve->
Follow up->
Report
Owner sees
What to approve
Team gets
Ready replies
Week ends with
Revenue report
Choose Your First Workflow
Launch one valuable workflow, then expand what works.
Starter lowers the cost of proving one useful workflow. Once Icarus is saving time or recovering revenue, Operator adds more channels, approvals, and managed automations.
Starter tier$500/mo
Icarus Starter
$1,500
A lower-friction Icarus deployment for one business workflow, one primary channel, and one approval path.
- One customer or owner channel
- One vertical workflow
- Basic owner approval and escalation path
- Daily or weekly owner summary
Recommended upgrade$1,500/mo
Icarus Operator
$7,500
A multi-channel Icarus system with approval cards, scheduled workflows, and daily operational reporting.
- Multiple customer or owner channels
- Up to three workflows
- Approval card delivery and interaction path
- Daily digest and exception reporting
Expansion system$3,000/mo
Icarus Command
$15,000
The full Icarus command center: control plane, workflow runtime, audit layer, and ongoing optimization cadence.
- Full OpenClaw control-plane deployment
- Hermes workflow runtime and skill execution
- Up to six production workflows
- Broker/database audit trail
Controlled scopeQuoted
Custom / Erkos Scope
Quoted
A custom Icarus or Erkos engagement for proprietary systems, regulated data, on-prem networks, or unusual integration boundaries.
- Private discovery call
- Proprietary or regulated system review
- Erkos routing recommendation when needed
- Custom control-plane and runtime scope
How Icarus Handles a Request
From incoming message to finished task, without losing human control.
Icarus is not another blank AI chat. It is a managed operating loop around the work that already steals time every day.
Capture
A customer or owner sends the request.
Icarus meets the business in WhatsApp, email, Telegram, Slack, Discord, web chat, or the owner command lane.
Route
Icarus decides whether to answer, draft, or ask.
Routine work moves forward. Sensitive actions become approval cards. Unknowns get escalated instead of guessed.
Act
The workflow gets handled behind the scenes.
Icarus checks systems, drafts replies, prepares reports, triggers skills, and records what happened.
Report
The owner gets the short version.
You see handled work, pending approvals, revenue opportunities, and the next workflow worth automating.
How Icarus Gets Real Work Done
The chat is the surface. The work runs through a real operating layer.
Icarus is backed by OpenClaw, Hermes, and the Icarus broker, so a customer message can become a tracked task, an approval, a workflow result, and an owner-ready report.
Broker memory
Every job has durable state.
The Icarus broker records tasks, approvals, results, failures, send receipts, webhook deliveries, and audit events.
Workflow registry
The demo maps to real workflows.
Owner commands, daily digest, lead finder, sales review, content ops, cart recovery, order lookup, and webhook work are explicit paths.
OpenClaw channels
Customer surfaces stay connected.
OpenClaw handles channels, identity, allowlists, routing, and approval delivery so the owner sees one assistant.
Hermes runtime
Complex jobs can be delegated.
Hermes runs tools, scheduled workflows, parallel subagents, configurable orchestrator runs, and premium MoA reasoning paths.
Swarm When The Task Is Complex
"Can we afford another employee?" becomes parallel checks, not one loose answer.
For harder owner decisions, Icarus can fan out through parallel subagents or a configurable orchestrator run, then return one clear recommendation with the evidence and approval boundary attached.
Example fan-out
1
Finance subagent
Checks sales trend, payroll export, and labor cap.
2
Ops subagent
Checks schedule gaps, demand windows, and staffing pressure.
3
Risk subagent
Flags slow days, cash strain, and approval boundaries.
4
Icarus summary
Returns one recommendation the owner can approve, revise, or hold.
Premium reasoning paths can route through MoA when a decision benefits from multiple model perspectives before Icarus summarizes the final owner-safe answer.
Where Icarus Pays for Itself
Recover missed work, protect the brand, and give owners time back.
The first workflow should be obvious enough to feel every week: fewer missed leads, faster replies, tighter inventory, clearer reporting, or safer customer decisions.
Live path
E-commerce
Order lookup, returns, product recommendations, abandoned-cart drafts, inventory alerts, and owner digests.
Preview path
Local Services
Lead intake, quote triage, service-area checks, scheduling handoff, and repeat-customer follow-up.
Preview path
Real Estate
Listing matches, buyer follow-up, comp briefs, showing notes, and CRM updates routed for agent approval.
Preview path
Agency Content
Research-to-draft queues, multi-client approvals, brand-voice checks, and campaign performance briefs.
Starter fit
Owner Ops
Daily reports, inventory warnings, staffing questions, missed-work summaries, and approval queues.
Custom
Custom Skill Layer
Private workflows built from ClawShop skills, internal APIs, reports, approval cards, and source-system integrations.
What Powers Icarus
A practical assistant on top, OpenClaw + Hermes underneath.
Icarus is the assistant your team sees. OpenClaw powers the channels, approvals, and owner lane. Hermes runs repeat workflows, reports, and skill execution behind the scenes.
Icarus Control Plane
OpenClaw
Owns customer channels, identity, allowlists, agent routing, approval delivery, and the visible assistant behavior.
- WhatsApp, Telegram, Slack, email
- Owner command center
- Channel-native approval routing
Icarus Workflow Runtime
Hermes
Owns repeated workflow execution, scheduled jobs, skill loops, webhooks, reports, delegation, and back-office automations.
- Cart recovery and follow-up drafts
- Daily digests and supplier polling
- Skill execution and subagent work
Icarus Broker
Database / event contract
Records task state, approvals, results, failures, and source-system context so neither runtime becomes the only source of truth.
- Structured task requests
- Audit trail and status state
- Future runtime replacement path
How buyers use it
Icarus shows the operator what the agent handled.
These demos show the buyer-facing side of the Icarus system: customer channels, owner approvals, scheduled reports, and vertical workflows backed by private automation.
SK
Sarah K.
onlinetyping
Hi, where is order #1001? I need it before Saturday.
9:41 AM
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Message
Owner view
The owner sees the order, not a command.
Skill
order_lookup
Confidence
94%
Order
#1001 - Fulfilled
Escalation
Not needed
Shopify order card
Order #1001
CustomerSarah K.
ItemsLobster Tee, Reef Hat
CarrierUPS Ground
Next stepNo human action needed
Skill path
Detected intentOrder status question
Pulled sourceShopify Admin API + carrier status
GuardrailNo refund, legal, or chargeback keywords
ResultAnswered automatically
Icarus research cycles
Ask a messy business question. Get a reviewable cycle.
Icarus can research the company, surface problems, handle tense customer context, and prototype new ideas without turning the owner into a prompt engineer. Outputs are drafted, sourced, and queued for review.
I
Icarus Research
cycle readytyping
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What changed in our niche this
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Icarus Agent
onlinetyping
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Message Icarus
Operator context
Find the market signal before the team opens tabs.
Cycle
Company research
Confidence
88%
Next action
Review opportunity brief
Source checks
Competitor copy checked
Customer terms clustered
Offer test drafted
White-glove setup
Start with one useful workflow. Expand when it proves itself.
Use Icarus when the business needs the full assistant layer: channels, approvals, owner command center, private workflows, source-system integration, and ongoing refinement.
Book Icarus Setup
Configure the business agent system. Pay setup or request scope.
Three fixed setup tiers cover common deployments. Proprietary, regulated, on-prem, or unusual systems route through custom Icarus and Erkos review.
Choose the Icarus tier
Setup is paid today. Monthly support is recorded for follow-up and billed separately after launch.
Let's Talk
Interested in Icarus?
Whether you're an investor, a prospective partner, or an engineer who wants to use or integrate Icarus, reach out — we'll get back to you within a business day.